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The German fashion market is one of the most difficult markets worldwide – and one of the most exciting, where both bargain deals and luxuries are simply booming. Its customers are very demanding, well informed and cannot be divided into clearly defined target groups. Cross-shopping is now a given. And the market is getting tighter. Variety is in demand and generates interest: Ensure strong impulses at the point of sale and use the flexible concepts from Wanzl Shopfitting to create "experience spaces" and new moments of surprise, time and again, that inspire your customers.
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